International Retail Marketing - Christopher Moore - Grāmatas - Taylor & Francis Ltd - 9781138171084 - 2015. gada 8. oktobris
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Christopher Moore
International Retail Marketing 1. izdevums

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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

280 pages

Mediji Grāmatas     Hardcover Book   (Grāmata ar cieto muguriņu un vāku)
Izlaists 2015. gada 8. oktobris
ISBN13 9781138171084
Izdevēji Taylor & Francis Ltd
Lapas 280
Izmēri 150 × 220 × 20 mm   ·   453 g
Valoda Angļu  
Redaktors Birtwistle, Grete
Redaktors Bruce, Margaret
Redaktors Moore, Christopher M.

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