Marketing Communications Management - Paul Copley - Grāmatas - Taylor & Francis Ltd - 9781138145993 - 2016. gada 27. jūlijs
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Paul Copley
Marketing Communications Management 1. izdevums

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Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter.

Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

456 pages

Mediji Grāmatas     Hardcover Book   (Grāmata ar cieto muguriņu un vāku)
Izlaists 2016. gada 27. jūlijs
ISBN13 9781138145993
Izdevēji Taylor & Francis Ltd
Lapas 456
Izmēri 150 × 220 × 20 mm   ·   453 g
Valoda Angļu  

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