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Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences Alan Fyall 1. izdevums
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Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences
Alan Fyall
This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.
528 pages, 39 Line drawings, color; 67 Halftones, color; 17 Tables, color; 106 Illustrations, color
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 21. marts |
| ISBN13 | 9781138121294 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 620 |
| Izmēri | 245 × 190 × 29 mm · 1,47 kg |
| Valoda | Angļu |
