The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace -  - Grāmatas - Taylor & Francis Ltd - 9781138008946 - 2014. gada 4. jūlijs
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This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.


136 pages

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2014. gada 4. jūlijs
ISBN13 9781138008946
Izdevēji Taylor & Francis Ltd
Lapas 136
Izmēri 150 × 220 × 10 mm   ·   270 g
Valoda Angļu  
Redaktors Kitchen, Philip (Brock university, Canada)
Redaktors Patti, Charles (University of Denver, Colorado)
Redaktors Schultz, Don (Northwestern University, USA)

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