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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace 1. izdevums
The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.
136 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 4. jūlijs |
| ISBN13 | 9781138008946 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 136 |
| Izmēri | 150 × 220 × 10 mm · 270 g |
| Valoda | Angļu |
| Redaktors | Kitchen, Philip (Brock university, Canada) |
| Redaktors | Patti, Charles (University of Denver, Colorado) |
| Redaktors | Schultz, Don (Northwestern University, USA) |