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Public Relations in China: Building and Defending your Brand in the PRC - Palgrave Pocket Consultants D. Wolf 1st ed. 2015 edition
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Public Relations in China: Building and Defending your Brand in the PRC - Palgrave Pocket Consultants
D. Wolf
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
238 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 17. septembris |
| ISBN13 | 9781137483799 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 226 |
| Izmēri | 198 × 243 × 16 mm · 264 g |
| Valoda | Angļu |
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