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Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity A. Parment
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Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity
A. Parment
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
208 pages, 46 figures, 3 black & white tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 17. decembris |
| ISBN13 | 9781137444295 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 185 |
| Izmēri | 218 × 144 × 15 mm · 408 g |
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