Pastāsti draugiem par šo preci:
Consumer Brand Relationships: Meaning, Measuring, Managing Marc Fetscherin
Cena
€ 121,99
Pasūtīts no attālās noliktavas
Paredzamā piegāde . gada 20. okt. - . gada 3. nov.
Saņemiet paziņojumus par jauniem Marc Fetscherin izdevumiem
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Consumer Brand Relationships: Meaning, Measuring, Managing
Marc Fetscherin
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
300 pages, 47 black & white tables, 26 figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 7. maijs |
| ISBN13 | 9781137427106 |
| Izdevēji | Palgrave Macmillan |
| Žanrs | Aspects (Academic) > Business Aspects |
| Lapas | 297 |
| Izmēri | 223 × 146 × 22 mm · 494 g |
| Redaktors | Fetscherin, M. |
| Redaktors | Heilmann, T. |
![Cover for Jonathan B. Justice · Debt Reckoning: Professionalism and Accountability in Public Finance Decision-Making - Palgrave Studies in Public Debt, Spending, and Revenue (Hardcover Book) [1st ed. 2024 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Gareth Williams · Angel of Death: The Story of Smallpox (Paperback Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/580/9781349961580.jpg?gareth-williams-2026-angel-of-death-the-story-of-smallpox-paperback-book&class=scaled&v=1790603233)
![Cover for Alexander Van Deursen · Digital Skills: Key to the Smart Society - Digital Education and Learning (Paperback Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/610/9781349961610.jpg?alexander-van-deursen-2026-digital-skills-key-to-the-smart-society-digital-education-and-learning-paperback-book&class=scaled&v=1780316042)
![Cover for Elizabeth Palley · The Politics of Women’s Health Care in the United States (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/467/9781349961467.jpg?elizabeth-palley-2026-the-politics-of-women-s-health-care-in-the-united-states-hardcover-book&class=scaled&v=1775002995)
