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Real Luxury: How Luxury Brands Can Create Value for the Long Term M. Pinkhasov
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Real Luxury: How Luxury Brands Can Create Value for the Long Term
M. Pinkhasov
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
236 pages, 3 black & white tables, 12 figures, 2 black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 27. augusts |
| ISBN13 | 9781137395566 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 228 |
| Izmēri | 217 × 145 × 19 mm · 430 g |