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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets . Rajagopal
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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
. Rajagopal
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
280 pages, 9 figures, 2 black & white tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 20. septembris |
| ISBN13 | 9781137281913 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 259 |
| Izmēri | 138 × 223 × 21 mm · 464 g |
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