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The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making David W. Stewart
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The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making
David W. Stewart
Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.
280 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 13. oktobris |
| ISBN13 | 9781119961765 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 288 |
| Izmēri | 245 × 189 × 15 mm · 544 g |
| Valoda | Angļu |
![Cover for David W. Stewart · Financial Dimensions of Marketing Decisions - Palgrave Studies in Marketing, Organizations and Society (Paperback Book) [2019 edition] (2020)](https://imusic.b-cdn.net/images/item/original/674/9783030155674.jpg?david-w-stewart-2020-financial-dimensions-of-marketing-decisions-palgrave-studies-in-marketing-organizations-and-society-paperback-book&class=scaled&v=1611600910)
![Cover for David W. Stewart · Secondary Research: Information Sources and Methods - Applied Social Research Methods (Paperback Book) [2 Revised edition] (1993)](https://imusic.b-cdn.net/images/item/original/375/9780803950375.jpg?david-w-stewart-1993-secondary-research-information-sources-and-methods-applied-social-research-methods-paperback-book&class=scaled&v=1522090099)
