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Managing Biotechnology: From Science to Market in the Digital Age Francoise Simon
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Managing Biotechnology: From Science to Market in the Digital Age
Francoise Simon
A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver especially in the field of human healthcare.
312 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2017. gada 8. decembris |
| ISBN13 | 9781119216179 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 320 |
| Izmēri | 228 × 155 × 16 mm · 500 g |
| Valoda | Angļu |
