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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Denise Lee Yohn
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.
272 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 7. janvāris |
| ISBN13 | 9781118611258 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 272 |
| Izmēri | 163 × 233 × 25 mm · 514 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim