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Marketing Research: International Student Version David A. Aaker 11th edition
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Marketing Research: International Student Version
David A. Aaker
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.
664 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 4. decembris |
| ISBN13 | 9781118321812 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 662 |
| Izmēri | 204 × 254 × 24 mm · 1,42 kg |
| Valoda | Angļu |
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