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Brand Equity & Advertising: Advertising's Role in Building Strong Brands David A. Aaker 1. izdevums
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Brand Equity & Advertising: Advertising's Role in Building Strong Brands
David A. Aaker
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.
390 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1993. gada 1. aprīlis |
| ISBN13 | 9780805812848 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 390 |
| Izmēri | 152 × 229 × 26 mm · 554 g |
| Valoda | Angļu |
| Redaktors | Aaker, David A. |
| Redaktors | Biel, Alexander |
![Cover for David A. Aaker · From Fargo to the World of Brands: My Story So Far (Paperback Book) [Likely 1st edition] (2005)](https://imusic.b-cdn.net/images/item/original/952/9781587364952.jpg?david-a-aaker-2005-from-fargo-to-the-world-of-brands-my-story-so-far-paperback-book&class=scaled&v=1409920746)
