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Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon Julie MacIntosh
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Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon
Julie MacIntosh
How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.
416 pages, Illustrations, ports.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 8. novembris |
| ISBN13 | 9781118157022 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 432 |
| Izmēri | 230 × 152 × 29 mm · 622 g |
| Valoda | Angļu |
