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Optimal Distinctiveness: A New Agenda for the Study of Competitive Positioning of Organizations and Markets - Elements in Organization Theory Zhao, Eric Yanfei (Indiana University) New Edition
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Optimal Distinctiveness: A New Agenda for the Study of Competitive Positioning of Organizations and Markets - Elements in Organization Theory
Zhao, Eric Yanfei (Indiana University)
This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness.
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| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2022. gada 5. maijs |
| ISBN13 | 9781108964876 |
| Izdevēji | Cambridge University Press |
| Lapas | 100 |
| Izmēri | 228 × 152 × 10 mm · 162 g |
