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Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth Cuervo-Cazurra, Alvaro (Northeastern University, Boston)
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Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth
Cuervo-Cazurra, Alvaro (Northeastern University, Boston)
This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.
240 pages, 3 b/w illus. 10 tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 17. marts |
| ISBN13 | 9781107421523 |
| Izdevēji | Cambridge University Press |
| Lapas | 230 |
| Izmēri | 229 × 154 × 20 mm · 354 g |
| Valoda | Angļu |
