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Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth Cuervo-Cazurra, Alvaro (Northeastern University, Boston)
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Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth
Cuervo-Cazurra, Alvaro (Northeastern University, Boston)
This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.
230 pages, 3 b/w illus. 10 tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 17. marts |
| ISBN13 | 9781107073142 |
| Izdevēji | Cambridge University Press |
| Lapas | 230 |
| Izmēri | 159 × 274 × 19 mm · 508 g |
| Valoda | Angļu |
