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Global e-commerce: Impacts of National Environment and Policy Kenneth L Kraemer
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Global e-commerce: Impacts of National Environment and Policy
Kenneth L Kraemer
Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners.
468 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 15. septembris |
| ISBN13 | 9781107403468 |
| Izdevēji | Cambridge University Press |
| Lapas | 468 |
| Izmēri | 152 × 228 × 29 mm · 686 g |
| Valoda | Angļu |
| Redaktors | Dedrick, Jason (University of California, Irvine) |
| Redaktors | Kraemer, Kenneth L. (University of California, Irvine) |
| Redaktors | Melville, Nigel P. (University of Michigan, Ann Arbor) |
| Redaktors | Zhu, Kevin (University of California, Irvine) |
