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Best-Worst Scaling: Theory, Methods and Applications Louviere, Jordan J. (University of South Australia)
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Best-Worst Scaling: Theory, Methods and Applications
Louviere, Jordan J. (University of South Australia)
This is the first systematic treatment of the theory and application of best-worst scaling (BWS), an emerging methodology in choice experiments. The three types of best-worst scaling are introduced and explored, and example applications and case studies illustrate how to implement, apply, and analyze the theory across many different disciplines.
360 pages, 49 b/w illus. 130 tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 23. septembris |
| ISBN13 | 9781107043152 |
| Izdevēji | Cambridge University Press |
| Lapas | 360 |
| Izmēri | 256 × 183 × 23 mm · 750 g |
| Valoda | Angļu |
