Callum Birch

The Ultimate Guide To Nutritional Supplement Advertising Callum Birch

If you would like to boost your advertising response online, in direct mail and in space, then The Ultimate Guide to Nutritional Supplement Advertising will show you how. Inside the book, you will discover: - Why copy is the least important factor in a direct marketing promotion (page 36)
- Mozart's technique for producing breakthrough ideas (see page 84)
- How to craft an irresistible supplement offer (page 40)
- Why mimicking big brand-name companies may be ruining your advertising (page 2)
- The George Costanza school of nutritional supplement copywriting (page 80)
- One question to solve all your advertising problems (page 9)
- How to write an FDA-compliant product disclaimer (page 205)
- How to find the optimal selling price for your supplement (page 52)
- How to sweep aside skepticism and boost advertising response (page 67)
- Why you should avoid teaser copy at all costs (page 112)
- Warning: if you are making any of these 7 claims in your supplement ads then expect an FTC investigation (page 191)
- Finally-a conclusive answer to the long copy vs short copy debate (page 159)
- An easy 8-step process for gathering testimonials from your customers (page 76)
- Steal the FTC's review process to see if your ad is compliant (see page 187)

It's also jam-packed with examples of real supplement copy from long-running sales letters, magalogs and space ads. And a whole lot more.