Pastāsti draugiem par šo preci:
The Dark Side of Marketing : Ethics, Practices and Impacts on Consumer Health Irute Karanicholas
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
Mūsu klienti saka:
The Dark Side of Marketing : Ethics, Practices and Impacts on Consumer Health
Irute Karanicholas
The Dark Side of Marketing explores the ethical and moral marketing challenges of marketing in the face of major societal problems. Taking a critical, scientific and evidence-based approach, it exposes how marketing practices shape consumer health and well-being, both today and in the future. This book equips readers to critically evaluate the explicit and implicit claims behind marketing, and to understand their implications for consumer health, individual wellbeing and wider societal welfare.
Taking an interdisciplinary approach, it draws on marketing, food and nutrition, biology, medicine, pharmaceuticals and technology to build a comprehensive, evidence-based picture of how marketing shapes consumer choices, behaviours and health. Through real-world case studies and examples, readers will learn to look past the marketing message, uncovering overlooked evidence and perspectives, and develop the skills to make informed decisions and champion more ethical, morally responsible business practices. Primarily aimed at undergraduate and postgraduate students studying marketing ethics, consumer behaviour, or societal well-being, this book is an essential resource for developing critical thinking and ethical decision-making skills in marketing.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2027. gada 12. aprīlis |
| ISBN13 | 9781041357452 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 246 |
| Izmēri | 150 × 220 × 20 mm · 525 g (Svars (aptuveni)) |
