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Marketing Insights from Popular Culture - Key Issues in Marketing Management
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Marketing Insights from Popular Culture - Key Issues in Marketing Management
This book explores how everyday stories, media, and symbols shape—and are shaped by—the ways we think about markets, brands, and consumption. Drawing on examples from film, television, music, fairs etc., it offers fresh perspectives on how marketing operates beyond boardrooms, spreadsheets, and formal strategy.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2026. gada 25. maijs |
| ISBN13 | 9781041299479 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 182 |
| Izmēri | 150 × 220 × 20 mm · 520 g |
| Valoda | Angļu |
| Redaktors | De Monthoux, Pierre Guillet |
| Redaktors | Sodergren, Jonatan |
| Redaktors | Vallstrom, Niklas |
