Pastāsti draugiem par šo preci:
Strategic Brand Management and Development: An Interdisciplinary Approach to Marketing Successful Brands Lalaounis, Sotiris T. (University of Exeter, UK) 2. izdevums
Strategic Brand Management and Development: An Interdisciplinary Approach to Marketing Successful Brands
Lalaounis, Sotiris T. (University of Exeter, UK)
The second edition of Strategic Brand Management and Development provides a comprehensive, multi-perspective approach to creating and marketing successful brands, now updated with new content on brand purpose, AI in branding, and expanded case studies including a brand of Indian origin.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Tiks izlaists | 2027. gada 16. marts |
| ISBN13 | 9781041234128 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 566 |
| Izmēri | 150 × 220 × 10 mm · 740 g |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim