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Navigating Marketing Decisions for Sustainable Growth - Contemporary Management Practices
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Navigating Marketing Decisions for Sustainable Growth - Contemporary Management Practices
Divided into two parts – ‘Consumer-Driven Marketing Strategy’ and ‘Purpose-Driven Marketing Strategy’—this book emphasizes the importance of offering eco-friendly products, fostering meaningful local partnerships, and aligning marketing efforts with the values of conscious consumers.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2026. gada 31. augusts |
| ISBN13 | 9781041206156 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 314 |
| Izmēri | 150 × 220 × 20 mm · 790 g |
| Redaktors | Das, inal Kanti (Kanchrapara College, India.) |
| Redaktors | Paul, Justin |
| Redaktors | Saha, Dipak (Institute of Engineering and Management, India) |
| Redaktors | Sahadev, Sunil (Institute of Engineering and Management, India) |
