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Digital Brand Management: Understanding Consumers and Communication in the Digital Age - Routledge Studies in Marketing Magdalena Grebosz-Krawczyk
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Digital Brand Management: Understanding Consumers and Communication in the Digital Age - Routledge Studies in Marketing
Magdalena Grebosz-Krawczyk
In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 11. septembris |
| ISBN13 | 9781041087182 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 204 |
| Izmēri | 150 × 220 × 20 mm · 560 g |
| Valoda | Angļu |
