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Advertising Theory - Routledge Communication Series 3. izdevums
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€ 216,99
Paredzamā piegāde 2027. gada 6. - 9. apr.
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
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Advertising Theory - Routledge Communication Series
Bringing together leading scholars to examine the major theories of how advertising works in today's digital, data-driven, and AI-enabled environment, this third edition demonstrates that while advertising technologies continue to evolve, fundamental theories remain highly relevant. It will appeal to students, researchers, and practitioners.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2027. gada 29. marts |
| ISBN13 | 9781041084334 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 342 |
| Izmēri | 150 × 220 × 20 mm · 546 g (Svars (aptuveni)) |
| Redaktors | Rodgers, Shelly (University of Missouri, USA) |
| Redaktors | Thorson, Esther (Michigan State University, USA) |
