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Brand-to-Brand Engagement: Contemporary Issues in Inter-Brand Communication - Routledge Studies in Marketing
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€ 216,99
Paredzamā piegāde 2027. gada 2. - 5. febr.
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
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Brand-to-Brand Engagement: Contemporary Issues in Inter-Brand Communication - Routledge Studies in Marketing
This edited volume provides the first comprehensive examination of brand-to-brand engagement, an emerging form of digital communication in which brands publicly interact with other brands before wider stakeholder audiences. It is designed for students, researchers, educators, with acute insights for marketing practitioners.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2027. gada 25. janvāris |
| ISBN13 | 9781041001584 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 202 |
| Izmēri | 150 × 220 × 20 mm · 438 g (Svars (aptuveni)) |
| Redaktors | Dineva, Denitsa |
| Redaktors | Lee, Zoe |
| Redaktors | Mangio, Federico |
