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Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation
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Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2026. gada 22. jūnijs |
| ISBN13 | 9781032974422 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 170 |
| Izmēri | 246 × 173 × 19 mm · 338 g |
| Redaktors | Mills, Adam J. |
