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Digital Advertising Theory 4. izdevums
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Digital Advertising Theory
This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today’s evolving media environment.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Tiks izlaists | 2026. gada 2. oktobris |
| ISBN13 | 9781032937618 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 394 |
| Izmēri | 150 × 220 × 10 mm · 592 g (Svars (aptuveni)) |
| Redaktors | Rodgers, Shelly (University of Missouri, USA) |
| Redaktors | Thorson, Esther (Michigan State University, USA) |
