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Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives - Key Issues in Marketing Management
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Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives - Key Issues in Marketing Management
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
252 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 16. decembris |
| ISBN13 | 9781032907185 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 256 |
| Izmēri | 150 × 220 × 20 mm · 620 g |
| Valoda | Angļu |
| Redaktors | Abidin, Crystal |
| Redaktors | Drenten, Jenna |
| Redaktors | Gurrieri, Lauren |
