Pastāsti draugiem par šo preci:
Rituals and Routines: Reflecting Change, Redefining Meaning, Recasting Scope - Key Issues in Marketing Management
Rituals and Routines: Reflecting Change, Redefining Meaning, Recasting Scope - Key Issues in Marketing Management
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2026. gada 20. jūlijs |
| ISBN13 | 9781032889542 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 146 |
| Izmēri | 150 × 220 × 10 mm · 280 g |
| Redaktors | Nuttall, Pete |
| Redaktors | Tinson, Julie |