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Rituals and Routines: Reflecting Change, Redefining Meaning, Recasting Scope - Key Issues in Marketing Management
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Rituals and Routines: Reflecting Change, Redefining Meaning, Recasting Scope - Key Issues in Marketing Management
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
139 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 9. decembris |
| ISBN13 | 9781032889320 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 146 |
| Izmēri | 150 × 220 × 20 mm · 453 g |
| Valoda | Angļu |
| Redaktors | Nuttall, Pete |
| Redaktors | Tinson, Julie |
