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Customer Engagement and Digital Business - Routledge Studies in Marketing
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Customer Engagement and Digital Business - Routledge Studies in Marketing
This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today’s empowered, tech-savvy consumers.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Tiks izlaists | 2026. gada 24. novembris |
| ISBN13 | 9781032831633 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 258 |
| Izmēri | 150 × 220 × 10 mm · 518 g (Svars (aptuveni)) |
| Redaktors | Ul Islam, Jamid |
