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Customer Engagement and Digital Business - Routledge Studies in Marketing
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Customer Engagement and Digital Business - Routledge Studies in Marketing
This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today’s empowered, tech-savvy consumers.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 26. augusts |
| ISBN13 | 9781032831626 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 258 |
| Izmēri | 150 × 220 × 20 mm · 680 g |
| Valoda | Angļu |
| Redaktors | Ul Islam, Jamid |
