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Principles of Strategic Communication Derina Holtzhausen 2. izdevums
Principles of Strategic Communication
Derina Holtzhausen
This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 31. oktobris |
| ISBN13 | 9781032626307 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 360 |
| Izmēri | 150 × 220 × 20 mm · 920 g |
| Valoda | Angļu |