Pastāsti draugiem par šo preci:
Persuasive Message Design Harrington, Nancy Grant (University of Kentucky, USA)
Persuasive Message Design
Harrington, Nancy Grant (University of Kentucky, USA)
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2026. gada 30. marts |
| ISBN13 | 9781032588278 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 310 |
| Izmēri | 254 × 178 × 20 mm · 600 g |
| Valoda | Angļu |