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Influencer Marketing: Building Brand Communities and Engagement Joyce Costello-Sevil Yesiloglu 2. izdevums
Influencer Marketing: Building Brand Communities and Engagement
Joyce Costello-Sevil Yesiloglu
Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2025. gada 27. maijs |
| ISBN13 | 9781032562223 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 332 |
| Izmēri | 246 × 174 × 24 mm · 580 g |
| Valoda | Angļu |
| Redaktors | Costello, Joyce (Bournemouth University, UK) |
| Redaktors | Yesiloglu, Sevil (Bournemouth University, UK) |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim