Pastāsti draugiem par šo preci:
Business Digitalization: Corporate Identity and Reputation - Routledge Studies in Marketing
Business Digitalization: Corporate Identity and Reputation - Routledge Studies in Marketing
This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 18. decembris |
| ISBN13 | 9781032512365 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 188 |
| Izmēri | 150 × 220 × 10 mm · 370 g |
| Valoda | Angļu |
| Redaktors | Cuomo, Maria Teresa (University of Salerno, Italy) |
| Redaktors | Foroudi, Pantea (Middlesex University London, UK) |