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Business Digitalization: Corporate Identity and Reputation - Routledge Studies in Marketing Maria Teresa Cuomo-Pantea Foroudi
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Business Digitalization: Corporate Identity and Reputation - Routledge Studies in Marketing
Maria Teresa Cuomo-Pantea Foroudi
This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.
220 pages, 12 Tables, black and white; 4 Line drawings, black and white; 6 Halftones, black and whit
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2023. gada 29. septembris |
| ISBN13 | 9781032512358 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 188 |
| Izmēri | 150 × 220 × 20 mm · 530 g |
| Valoda | Angļu |
| Redaktors | Cuomo, Maria Teresa (University of Salerno, Italy) |
| Redaktors | Foroudi, Pantea (Middlesex University London, UK) |
