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Sponsored Editorial Content in Digital Journalism
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Sponsored Editorial Content in Digital Journalism
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.
146 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 9. oktobris |
| ISBN13 | 9781032453552 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 146 |
| Izmēri | 150 × 220 × 10 mm · 280 g |
| Valoda | Angļu |
| Redaktors | Hardy, Jonathan (University of East London, UK) |
