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Sponsored Editorial Content in Digital Journalism
Sponsored Editorial Content in Digital Journalism
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.
142 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2023. gada 22. maijs |
| ISBN13 | 9781032453545 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 146 |
| Izmēri | 180 × 253 × 14 mm · 406 g |
| Valoda | Angļu |
| Redaktors | Hardy, Jonathan (University of East London, UK) |