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Transhumanisms and Biotechnologies in Consumer Society - Key Issues in Marketing Management
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Transhumanisms and Biotechnologies in Consumer Society - Key Issues in Marketing Management
This book offers new, critical perspectives on the impact of “life-enhancing” technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.
206 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2022. gada 28. novembris |
| ISBN13 | 9781032281735 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 212 |
| Izmēri | 150 × 220 × 20 mm · 544 g |
| Valoda | Angļu |
| Redaktors | Dholakia, Nikhilesh (University of Rhode Island, USA) |
| Redaktors | Houston, Rika (California State University, USA) |
| Redaktors | Takhar, Jennifer |
