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Artificial Intelligence for Marketing Management - Routledge Studies in Marketing
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Artificial Intelligence for Marketing Management - Routledge Studies in Marketing
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
206 pages, 16 Tables, black and white; 17 Line drawings, black and white; 17 Illustrations, black an
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 27. maijs |
| ISBN13 | 9781032248493 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 206 |
| Izmēri | 157 × 234 × 19 mm · 342 g |
| Valoda | Angļu |
| Redaktors | Quach, Sara (Griffith University, Australia) |
| Redaktors | Thaichon, Park (University of Southern Queensland, Australia) |
