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Artificial Intelligence for Marketing Management - Routledge Studies in Marketing
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€ 186,99
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Artificial Intelligence for Marketing Management - Routledge Studies in Marketing
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
200 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2022. gada 10. novembris |
| ISBN13 | 9781032248486 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 206 |
| Izmēri | 163 × 240 × 18 mm · 446 g |
| Valoda | Angļu |
| Redaktors | Quach, Sara (Griffith University, Australia) |
| Redaktors | Thaichon, Park (University of Southern Queensland, Australia) |
