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Customer Relationship Management: Concepts, Applications and Technologies Daniel D. Prior 5. izdevums
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Customer Relationship Management: Concepts, Applications and Technologies
Daniel D. Prior
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
416 pages, 36 Tables, black and white; 58 Line drawings, color; 6 Halftones, color; 64 Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 23. janvāris |
| ISBN13 | 9781032247441 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 346 |
| Izmēri | 189 × 246 × 21 mm · 806 g |
| Valoda | Angļu |
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