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Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management - Routledge Studies in Marketing
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Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management - Routledge Studies in Marketing
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 18. decembris |
| ISBN13 | 9781032204871 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 308 |
| Izmēri | 150 × 220 × 10 mm · 600 g |
| Valoda | Angļu |
| Redaktors | Cuomo, Maria Teresa (University of Salerno, Italy) |
| Redaktors | Foroudi, Pantea (Middlesex University London, UK) |
