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Understanding the Higher Education Market in Africa - Routledge Studies in Marketing
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Understanding the Higher Education Market in Africa - Routledge Studies in Marketing
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students’ selection process.
332 pages, 18 Illustrations, black and white; 18 Illustrations, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 30. septembris |
| ISBN13 | 9781032173559 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 332 |
| Izmēri | 150 × 220 × 10 mm · 610 g |
| Valoda | Angļu |
| Redaktors | Hinson, Robert Ebo (University of Ghana, Ghana) |
| Redaktors | Maringe, Felix (University of the Witwatersrand, South Africa) |
| Redaktors | Mogaji, Emmanuel (University of Greenwich, UK) |
