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Social Media Influencers in Strategic Communication Nils S. Borchers
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Social Media Influencers in Strategic Communication
Nils S. Borchers
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. It tackles strategic influencer communication from multi-disciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods.
136 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 29. janvāris |
| ISBN13 | 9781032019840 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 136 |
| Izmēri | 254 × 177 × 13 mm · 280 g |
| Valoda | Angļu |
| Redaktors | Borchers, Nils S. (Universitat Tubingen) |
![Cover for Nils S. Borchers · Werbekommunikation: Entwurf einer kommunikationswissenschaftlichen Theorie der Werbung (Paperback Book) [2014 edition] (2014)](https://imusic.b-cdn.net/images/item/original/975/9783658061975.jpg?nils-s-borchers-2014-werbekommunikation-entwurf-einer-kommunikationswissenschaftlichen-theorie-der-werbung-paperback-book&class=scaled&v=1408572155)
