Pastāsti draugiem par šo preci:
Social Media Influencers in Strategic Communication
Social Media Influencers in Strategic Communication
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. It tackles strategic influencer communication from multi-disciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods.
136 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 29. janvāris |
| ISBN13 | 9781032019840 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 136 |
| Izmēri | 254 × 177 × 13 mm · 280 g |
| Valoda | Angļu |
| Redaktors | Borchers, Nils S. (Universitat Tubingen) |